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What features matter when choosing Hotel CRM software for better guest management?
#1
I’ve been checking out CRM in the hospitality industry, but most tools look similar on the surface. Our biggest challenges are:
  • Tracking guest preferences
  • Managing communication across channels (email, WhatsApp, phone)
  • Handling repeat guests and feedback
  • Keeping reservations and follow-ups organized
Would a multi-channel hospitality CRM solve these issues, or is it just a buzzword? If anyone has experience using a CRM in a hotel setup, especially one that supports personalized service and automation, what improvements did you see?
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